DSK Bank is one of the biggest banks in Bulgaria with full range of banking services for private individuals and corporate clients. It is part of the OTP Bank Group, one of the largest independent financial services providers in Central and Eastern Europe.
They needed redesign of their old website. The new design should represent their corporate identity. This is the concept design I did as part of the Studio X team. The concept took part in the public design contest and won the first place and the privilege Studio X to make the whole website.
The main challenge during the design process was to organize all the products and services that the bank provides.
I started with outlining the sitemap. Then I divided the website in three main sections – Corporate clients, Private clients and About the bank, a classic approach indeed. The hardest part in the sitemapping was to create tidy “Private users” product & services menu where the user could easily find anything.
After that the wireframing was relevantly easy task. With the mandatory carousel and the 3 top services in the visible part of the homepage, to the selected products and the credit calculator after them and in the end – the news along with the much important currency updates.
After finishing the UX the visual design was next. The graphic design implements the style of the OTP Group corporate identity with originality. I wanted the website to “breathe lightly” – with lots of white space, fine design elements and colour accents only in the interactive parts.